Webinar recording: Building the business and marketing case to support your branch

A new branch presents an opportunity to grow your credit union or community bank, but this doesn’t happen by default. It’s critical to build a business and marketing case that includes a strategy to promote both your branch and your brand to your target audience and to define metrics that clearly set your goals and measure success.

Accelerating digital transformation and changing consumer preference due to COVID-19 add an extra layer of difficulty to this task.

Watch our discussion with the EmpowerFi team to learn more about what this business case looks like and how you can can build a branching strategy to drive growth in your own organization.

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