If you blinked sometime in the last decade, you may have missed it. The role of marketing changed, and it changed big. Surprisingly, credit unions have fallen behind precisely where they should excel: in capturing inbound leads.
So, what are inbound leads? And why do they matter?
What are inbound leads?
Well, let’s get one thing straight. Leads are marketing leads. They’re people who show some interest in a brand, its products, or its services.
But what is an inbound lead?
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