What credit unions can learn about digital from Super Bowl XLVIII
It has been a little over a week since the Seattle Seahawks pulled off the most shocking Super Bowl upset blowout in history, winning the game 43-8.
Going into the Super Bowl, the Denver Broncos were favored to win in a tightly contested game. That obviously did not happen.
I have tried to pen my thoughts about what credit unions and community banks can learn and even apply from this experience. Both are applicable even if you did not watch the game.
It’s time to break the rules and throwing out the old play book
When I watched the game, it looked like Denver didn’t even show up to play. The Seahawks were hungrier and did not let up once from the opening snap and safety.
One could argue that Seattle’s team did not conform to the standards of a traditional NFL Super Bowl team. With an average player age of 26.4, Seattle is the youngest team to win the Super Bowl, according to data compiled by Pro Football Reference.
Remember too that Seattle’s quarterback, Russell Wilson, is in his second professional season. Wilson stands 5’ 11.” Not the traditional size of your quarterback.
Alternatively, the Denver Broncos looked old and tired. I have great respect for Peyton Manning and believe he is one of the great quarterbacks to play the game. However, it appeared the Denver offense simply was not ready for the aggressive defence of Seattle.
Seattle brought their best and never let up. They played tough and with swagger, not willing to be intimidated by the experience Manning brought to the field.
The safety on the first play of the game set the tone. From that point forward, Denver was on defense, not offense.
Will credit unions and community banks show up to play in ahumanized digital economy?
That’s the question to ask. Will they show up to play in a humanized digital economy or will they continue to operate and follow the rules of an old playbook? Will credit unions and community banks continue to play defense or will they move to an offensive strategic posture?
A new report from KPMG, titled Banking Outlook 2014: An Industry at a Pivot Point, once again reinforces the fact that the banking industry is at a critical point where focus must be placed on generating new revenue streams, especially for the digitally connected consumer.
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