What do millennials really like? – A letter from a millennial
Everyone already knows what our generation wants: the perfect Instagram photo, life hacks from viral videos, new Spotify playlists, the latest iPhone, and avocado toast. Aside from these things, we aren’t interested…right?
Millennials, also called Generation Y, are associated with the sleek, quick, and easy. Born between 1981–1996, millennials have grown up alongside the explosion of technology. While most of us may seem to take technology for granted, we’re just glad that we don’t have to hear the AOL dial tone anymore.
Growing up with technology made us reliant on it. It’s easy to connect with our family, friends, and even businesses online. Contacting customer service via Twitter’s Direct Message system or a live chat window on a website is less frustrating than listening to muffled hold music over a phone speaker.
Convenience is important. Digital wallets, such as Apple Pay® and Samsung Pay®, offer the convenience of one less physical item to carry around. Millennials prefer to use debit cards for quick transactions, with a large percentage of the demographic opting out of cash altogether. You may not find a credit card in our wallets either, as many Millennials have begun to ditch them. We often associate credit cards with debt and would rather use them for emergencies.
