During fall planning meetings for the past several years, directors and management have been wrestling with a couple questions that often go unanswered: How does the credit union attract younger members, and what do millennials want from credit unions, especially concerning loans?

It’s no secret that millennials—those ages 18 to 34 in 2015—are attracted to online lending. And with 53.5 million members, they are the largest share of the workforce, greater than the Baby Boomers, according to the Pew Research Center.

Millennials are the prime market for loans.

Millennials also place a premium on the user experience. As digital natives, they are used to going online and ordering what they want and when they want it—instant gratification.

Online lenders allow borrowers to complete an application and get an answer within minutes, and funding follows in a few days. Going to a branch and waiting in line for a loan is fast becoming a thing of the past.

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