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Board of directors

What engaged boards do differently

rick will

Board engagement is a powerful asset, but its greatest value comes when it creates clarity.

This article explores how strong boards strengthen strategy not by stepping further into management’s lane, but by providing clearer direction, sharper alignment, and healthier accountability. Drawing on her conversation with 2025 CUES Distinguished Director Dr. Rick Will, McKissick reflects on what it takes for boards to remain deeply engaged while preserving the role clarity that allows CEOs and executive teams to lead effectively.

The article highlights several practices that help boards operate at a high level, including building alignment before meetings, reinforcing clear expectations for board leadership, and ensuring every governance discussion remains anchored in mission and member impact. Paired with the video conversation between McKissick and Dr. Will, the article offers practical insight for CEOs, board chairs, and directors who want to strengthen governance in ways that create greater focus, confidence, and strategic value.

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