What is a lead magnet? And why do you need one?

Do you worry that your website doesn’t do a good job of turning prospects into sales leads? Would you like to keep visitors coming back after their initial visit? What you might need is a lead magnet.

Lead magnets offer something of value in exchange for contact information. Marketers use that contact information to push people further down the funnel towards a sale.

Read on for more about what lead magnets are, how to use them, and why you should have one.

What Are Lead Magnets, Exactly?

Most people don’t want to sign up for marketing emails. Nor do they want to get followed around the web with retargeting ads. So, if they’re going to consent to further outreach, marketers need to make it worth their while.


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