What is inbound marketing for financial institutions anyway?

As Inbound marketers, we use blogs, social media, emails, great content and SEO to attract, convert, close and delight new customers.

Many traditional sales and marketing staff members are skeptical that Inbound marketing for credit unions and banks is an effective way to retain and grow membership. But for our clients we’ve seen that those who incorporate these techniques are getting some great results with new customer growth and cross selling additional products and services to existing customers.

Over the last 10 years the way consumers seek out information has changed significantly, and your marketing efforts need to change as well. People no longer get in their car and drive to bank branches to find out more information about loans or CD interest rates.

Instead they turn to the internet for their initial research. According to Google the average banking consumer consults 8.9 different sources of information when considering a new product or service!

 

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