What parenthood teaches us about marketing

Marketing lessons are everywhere. Take parenting, for example.

My wife’s sister, LeeAnn, and her daughter were in town for a brief visit last week. They stayed with us for a couple of nights. My wife and I have no children of our own, so the time I’ve spent with my 2½-year-old niece, Charlie, is the closest I’ve come to parenthood.

In my bid to establish reign as ‘favorite uncle’ to my niece, I began noticing similarities and tiebacks to my 12 years spent in the credit union industry. Here are the marketing lessons I learned.

Find a Common Language

Charlie is in the early stages of talking. Some of the things she says are clear, but most of it is typical toddler chatter. Having a conversation with her requires active listening, often stringing together context clues.


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