What should drive a credit union name change?

Changing your name is one of the biggest decisions you can make. A new name will stick with the organization for years to come and significantly impact its success.

So, who should be involved in such a crucial matter? Who comes up with name ideas? How democratic is the process?

These are questions that come up all the time during name change inquiries, and answering them wrong has serious consequences. You need to put deep thought into what drives name change decisions before you start the process.

Here’s some guidance as you consider who (or what) is in the metaphorical “room where it happens.”


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