What Starbucks got right with opening a deaf-friendly store
Starbucks announced this week it will be opening its first U.S. “signing store,” a store designed to uniquely serve the hearing impaired.
The coffee giant has long been known for their brand dedication, employee-centric culture and willingness to think outside the box. Opening a signing store in Washington, D.C., (their second deaf-friendly worldwide following a similar store in Malaysia) is the next in a series of positive Starbucks brand experiences.
Here are three things Starbucks got right with the signing store, and what financial institutions can learn from their example.
- Showing commitment to employees.
The idea for the deaf-friendly store actually came from Starbucks’ deaf partners (employees) themselves. Starbucks found these employees faced workplace limitations and often struggled to excel in the loud, fast-paced environment.
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