A few years back during a Tim Barry concert, Tim dropped a piece of knowledge on the crowd between songs. He explained that he used to ride cargo trains (illegally) and that time period of his life is an influence for many of his songs. He continued, “I don’t know why I rode trains. I guess it was because it scared me and that’s what life is about – doing things that scare you because that’s how you learn and grow.” This lesson stuck with me after leaving the concert that night – along with many other truths he spoke of between his songs.
Now I’m not advising anyone to jump on a train or do anything illegal for the sake of growth, but I have to ask – are comfortable right now? Take a hard look at your role, your credit union, and your marketing strategy. Is your day more of a routine than a challenge? Are you doing anything that scares you? If not, it may be time to start. Look for opportunities to change the monotony of your day. Without pushing your personal boundaries or implementing a new process or plan for your credit union, you cannot expect to grow or learn. Is your marketing plan more of the usual than the unusual? It’s time to intentionally try new ideas for reach broader engagement.
In the financial industry, we are so averse to risk and challenges. We love our credit reports, account history, past investment data, and historical findings. We find comfort with those. Sometimes, the things that help us end up putting us in a loop of complacency and fear of the unknown. It’s time to break that cycle for the sake of opportunity. For your marketing endeavors, if you are using the same plan or strategy year after year, you’re most likely going to achieve the same result.
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