What’s your brand superhero?

Moviegoers’ obsession with superhero -related films continues unabated. This year alone, theaters screened Deadpool, Batman vs. Superman: Dawn of Justice, Captain America: Civil Warand X-Men: Apocalypse (they sure do love using colons in superhero movies!). The most current superhero flick is Doctor Strange (which I admit I have an interest in seeing).

There are plenty of superheroes out there. If your bank or credit union brand was represented by a superhero, who would it be and why?

Following are a few examples.

Superman: Your brand is a tried-and-true classic. Truth, justice and the American way. Red white and blue. Straight-forward, to the point and uncluttered. What consumers see and hear is what consumers will get. And they can always depend on you.

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