What’s in a name: Assistant Vice President Of Market Strategy & Analytics
An English major uses business analytics to help develop strategy at CEFCU.
CEFCU ($7.1B, Peoria, IL) found the right person to meld the qualitative and quantitative aspects of running a credit union. Jennifer Flexer has been on the leading edge of internet technologies and even hand-entered HTML code back in the day.
She’s been with CEFCU for 24 years, and today in her role as assistant vice president of marketing and analytics, she leads the credit union’s integration of human understanding with cold, hard numbers.
Here’s how.
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