What’s in a name: Bilingual Business Development Director

Kenia Calderon Ceron is forging a deeper relationship between Iowa’s biggest financial cooperative and the state’s growing Latino population.

GreenState Credit Union($7.5B, North Liberty, IA) is serious about serving Iowa’s growing Latino community. So much so that it has hired someone to lead those efforts full time.

After spending nearly five years at the Des Moines-based Hispanic marketing consultancy Coopera,

Kenia Calderon Ceron joined GreenState in March as the cooperative’s first vice president/bilingual business development director.

A native of El Salvador, Ceron, her parents, and two younger siblings walked across the U.S. border when she was 11 in search of a better life away from the rising gang violence in her home country. Ceron talks about the decision to leave and her family’s hope for the future in an opinion piece for the New York Times.

 

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