What’s in a name: Chief Data Officer

John Sahagian’s career parallels the development of data as a marketing and member-engagement tool at BCU.

John Sahagian describes himself as a “data nerd at heart,” and his 25-year career at BCU($3.7B, Vernon Hills, IL) tracks the development of business intelligence as an emerging cross-silo discipline at today’s modern member-owned cooperative.

Sahagian was named BCU’s first chief data officer in July 2018, after seven years as vice president of marketing and business intelligence. In his previous role, he led the evolution of marketing from a provider of creative collateral to a multimedia growth engine. External and internal data were key parts of that process, and now, as chief data officer, Sahagian is charged with executing the credit union’s overall data and intelligence vision across strategies and systems.

Here, Sahagian shares more about the chief data officer role and its place in strategic thinking at BCU.

 

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