Member satisfaction is more than a metric at Truliant Federal Credit Union ($3.6B, Winston-Salem, NC), where a growing team of experts is combining people and analytics to forge deeper, broader member relationships.
Jeremy Cline helps direct that effort as senior director of member success and loyalty. It’s a title the 15-year veteran of the credit union has held just since October, when the Tarheel State cooperative expanded his role as director of member satisfaction — itself just created in 2020.
Here, Cline describes his role and Truliant’s approach to member satisfaction.
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