Where millennials go for financial advice

Scarred by the Great Recession and laden with student debt, few millennials are in the mood, or in a position, to seek out a traditional financial adviser. But they need financial advice just the same.

Hence the arrival of new and unconventional approaches that try to help 20- and 30-somethings start saving and investing. These range from largely free or inexpensive services offered by financial-services providers—including those the hipsters have tended to shun—to podcasts and blog posts hosted and written by financially savvy young people working hard to win over a generation of skeptics.

Twentysomethings are “still going somewhere for the information,” says Stefanie O’Connell, 29, whose blog posts about personal finance from her perspective as a young actress getting by in New York led her to a book-publishing deal earlier this year. Ms. O’Connell has blogged for Northwestern Mutual, Barclaycard and hosted a “Millennials & Money Trivia Night” for Capital One.

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