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Member experience

Who’s the most benevolent of them all?

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by: Joe Winn

Some may say the CUNA Governmental Affairs Conference is a glorified lobbying event. They would not be wrong. But it is far more than solely a political maneuver.It’s a family reunion.

When you put a few thousand credit union executives, staff, and board members in a single room, an interesting dynamic emerges. They do not brag about loan volume, capital expenditures, or legislative pressures. Instead, topics revolve around how much their members were helped by initiatives and services.It becomes a competition of benevolence.

“Everything the credit union does is for its members. We don’t say yes to everything, but we do consider what can serve all of them best.” This refrain was far from uncommon.

Jordan Rumsey