Why credit unions need to emphasize digital convenience and utility

In our weekly newsletter, we shared a short PR blurb about how Sound Credit Union recently completed a Zelle® integration. Sound Credit Union is well over $1b in assets, which raised several questions:

  • Are other leading credit unions also late to the peer-to-peer (P2P) payments game?
  • Is P2P capability on the 2021 roadmap for smaller credit unions?
  • How is this even newsworthy?

Well, we know the answer to the last question. Difficult cores, cantankerous online banking providers, and integration woes make P2P technology a real pain. But convenient utilities like Zelle® are increasingly necessary for credit unions…

Unless you like losing market share to fintechs and big banks!


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