Why financial services marketers should care about sales outcomes

Top financial services enterprises have proven that strong alignment between sales and marketing teams leads to better business outcomes: increases in customer engagement, better customer service, and faster revenue growth. In fact, research has shown that when sales and marketing teams are in sync, companies can improve close rates by 67 percent and get 209 percent more value from marketing.

Unfortunately, efforts by some companies to create alignment and results often fail before they even begin. Marketing teams are under increased scrutiny from corporate teams that question its productivity and performance. With increased pressure to become more accountable and prove marketing’s value and contribution, it’s no wonder that sales and marketing teams are rethinking the way they communicate and collaborate.

With this in mind, here are five ways to unite your sales and marketing teams – and achieve better business results:


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