Why Long-Term Care Insurance Matters to Credit Unions

By Jane Chesbro

Plans allow CUs to help members, employees protect their financial assets.

Most of us know how important it is to insure our cars, homes, and other possessions against catastrophic damage.

But when it comes to insuring our hard-earned savings, investments, and property against the catastrophic expense of a long-term medical condition, we often don’t see the need as clearly—until it’s too late.

Offering members and employees information and access to long-term care (LTC) insurance policies ties into a credit union’s role in helping people build and protect their financial assets.

LTC insurance marketing is intensifying as more baby boomers reach retirement age. By associating your trusted credit union brand with a reliable LTC insurance provider, you help members navigate the many protection options.

You also  create another potential bond that strengthens a member’s ties to your credit union.

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