Why posting is not enough
How to engage with members on social media
Some credit unions might think it is acceptable to post content on their social media channels then neglect their profiles for days or even weeks. Without actively engaging with members on social media, your CU will not increase its following or develop its brand. Engaging on social media takes dedication and an open line of communication. Here are a few ways your CU can succeed at both:
Start a Conversation
Ask your members questions and encourage them to leave their answers. PSCU’s social media product, Engagement Builder, offers monthly content that can help CUs spur these interactions. Engagement Builder recently supplied users with an interactive post that focused on the beginning of summer: “If you could go anywhere this summer, where would you want to go? Comment below!” Prompting with a question gives members the opportunity to join the conversation.
Create Contests and Campaigns
Contests and campaigns urge members to like, share or comment on your posts. One of PSCU’s owners recently ran a social media contest where members could win a pair of tickets to a football game. To enter, members had to follow the CU’s Instagram account and tag a friend by a certain date. Creating a unique social media contest or a campaign that creates excitement will in turn increase member engagement.
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