Many credit unions are struggling to retain members and capture the wave of increased credit union membership the industry is experiencing despite paying out a record level of membership dividends, helping members affected by the recent government shut down, maintaining lower rates and fees, and providing stellar member experience.
5M new members joined credit unions Y/Y September 2017 to September 2018, but why aren’t consumers flocking to more credit unions in larger numbers? There are nearly 5,000 credit unions with assets of $500M or less, and some think these are the most vulnerable credit unions who may not survive to serve their membership. Year over year, credit unions with less than $50M in assets (58% of all U.S. credit unions) have reported negative membership growth, while the top 552 credit unions with assets above $500M have experienced strong membership growth.
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