Credit union marketers are being asked to do something that is very difficult, if not impossible. You’re tasked with gaining a strong foothold with Millennials. Some of you are doing very well. Some are doing okay. But capturing this group isn’t simple, and marketers are often left scratching their heads.

So you go to conferences, read all the articles, and listen to people talk about how you should talk to this group or what they like to hear from brands. That’s all well and good, but there’s a foundation that’s missing: how to talk to Millennials the right way.

Here are the two things that may be holding you back:

1. You’re not thinking about the right generation.

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