Will credit union auto lending shift gears in 2018?

Credit unions continue to see strong gains in auto lending, but tried-and-true tactics may need a tune-up in the year ahead.

According to Bob Child, chief operating officer at CU Direct, a “softening” of used car market values – along with increased usage of ride-hailing services and the continuing need for CUs to accelerate decisioning in the auto lending space – may pose a challenge for credit union auto lenders in 2018.

Similarly, Karen DeSalvo, chief marketing officer at Truliant Federal Credit Union, a $2.2 billion institution based in Winston-Salem, N.C., said while she expects CUs to continue to increase market share in the year ahead, it may be at a slower rate than seen during the past two years.


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