Wherever summer travels take you and your members, chances are you’ll be near one of CO-OP’s nearly 30,000 surcharge-free ATMs. To remind everyone just how convenient a go-everywhere ATM network is, CO-OP is launching a new social campaign benefiting Children’s Miracle Network Hospitals. Between now and August 31, encourage your members to post a photo next to a CO-OP ATM on social media using the hashtag #ATMs4CMN. For every post, CO-OP will donate $10to Children’s Miracle Network Hospitals, up to a total donation of $10,000.
The contribution from even a single posted photo does a world of good. Just one example: It can purchase a package of preemie diapers. But the benefits of raising awareness about the credit union movement’s vast surcharge-free ATM Network – and its multimillion-dollar cooperative support for CMNH – are equally impactful. Through the CO-OP ATM Network, credit union members have access to more surcharge-free ATMs than they would at just about any bank. At the same time, 77% of American consumers say they feel a stronger emotional connection to purpose-driven brands, according to the 2018 Purpose Study by Cone Communications.
So get ready to inspire some miracles and encourage your members to do the same. It’s easy: