“We have all the technology the big banks have.”
That was the value proposition given to me by a credit union CEO once. “That’s why people should switch to us.”
- If you offer the same exact thing, there’s no reason to switch.
- McDonalds and Ruth’s Chris both sell beef as their primary product, but both are very different products and experiences.
No two apps or online experiences are created equal. No matter how great you think your value proposition is, and even if you’re right when the pain of a bad experience is greater than the value of the product or service, your member will either abandon their application or leave the relationship-seeking less friction. That’s where Your Marketing Co. comes in.
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