You’re boring? Then market like an insurance company

It’s not always nice to say the quiet part out loud, but financial services can be…well…boring. And that’s not a reflection on your credit union or community bank – it’s just a reality. Consumers simply aren’t as interested in loans and accounts as they are in the latest iPhone or Nike sneaker.

But this isn’t a game over kind of problem. Why?

Because marketing can make even the most “boring” products and services into exciting experiences. Take insurance companies, for example.

Not many people get hyped up about insurance companies, but you certainly know these companies’ marketing efforts. Here are some quick ways to market like an insurance company and make your institution more interesting.

 

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