Zelle plants the seed for a real-time payments future

A year after its launch, Zelle^® is taking off and taking hold. It’s one of the most successful financial product launches I’ve seen in my career, and speaks volumes about consumer demand for fast, easy payments – and financial institutions’ need for a ubiquitous, branded person-to-person (P2P) network.

Every day, more than 100,000 new users enroll in Zelle and total funds moved are up 15 percent quarter over quarter from the previous year. Four months after implementing Zelle, a top-20 bank reported a 370 percent increase in new active P2P users.

What’s behind the success? It’s a combination of awareness, trust and a great experience.

First, Early Warning Systems^® and member banks are doing a phenomenal job promoting the Zelle brand. In addition to a national advertising campaign driving awareness, member institutions are promoting Zelle front and center in online and mobile banking. As our adoption teams work with clients to support local campaigns, we’re seeing positive results from those integrated efforts, which contribute to consumer activation and use.

 

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