Are you ready for International Credit Union (ICU) Day? Since 1948, the third Thursday of October has been a day to recognize and celebrate the achievements of the credit union movement. It’s also a perfect time to remind your members, and consumers, about all the services and benefits your credit union offers.
To help you get the most out of ICU Day, try these four, fun marketing ideas:
- Make a window display
If you have a branch with heavy foot traffic, ICU Day is a great opportunity to take advantage of it. Get your team together to create a fun display that promotes your credit union’s commitment to provide ongoing financial education to the local community.
- Try a guerrilla marketing campaign
Everyone loves a good high five. Break up the routine and experiment with a high five guerilla marketing campaign. Think “free hugs” campaign, but less awkward and with high fives.
Simply have your team wear matching t-shirts for your credit union, pick a busy spot around town, and start high fiving! You could also hand out some informational brochures and promotional swag while you’re at it. This is an easy and cost-effective way to promote your credit union and the services you offer around ICU Day.
- Host an open house
Want to draw people into your branches? Spread the spirit of community and ICU Day by hosting an open house. Make it a community event with snacks from local vendors and fun, fall activities. You could even tie in Halloween to help draw in more potential members.
- Promote your events on social media
If you’re already planning events, you definitely need to take advantage of promoting them through social media. Social media is a great way to engage not only with your members, but with your local community as well. By taking advantage of social media and social media advertising, you can help boost the reach of your posts to increase awareness of all your planned ICU Day activities.
With promotions like these, you’re sure to create a buzz around ICU Day at your credit union. Don’t forget to also use the marketing materials provided by World Council of Credit Unions to help further advertise ICU Day in-branch.
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