The latest from Melany Maurer

Jan 24, 2017 - by Melany Maurer, Buzz Points

3 ways to increase member engagement

In today’s fast-paced world, consumers not only judge customer service by what you and your competitors are doing but on every experience they’ve ever had with any business. ...

Nov 22, 2016 - by Melany Maurer, Buzz Points

3 tips to boost commercial account growth

While retail banking is the backbone of community financial institutions, developing a thriving book of commercial business can make all the difference to the bottom line. As you take on ...

Oct 17, 2016 - by Melany Maurer, Buzz Points

4 ways to win on International Credit Union Day

Are you ready for International Credit Union (ICU) Day? Since 1948, the third Thursday of October has been a day to recognize and celebrate the achievements of the credit union ...

Sep 14, 2016 - by Melany Maurer, Buzz Points

Top 3 budget essentials for 2017

There may still be a few months left in the year, but if you’re not already looking ahead, you’re falling behind. 2017 will be here before you know ...

Aug 10, 2016 - by Melany Maurer, Buzz Points

3 ways your credit union can be more engaging like Pokémon Go

If you have an internet connection, you’ve heard of the wildly popular mobile app Pokémon Go by now. Developed by Niantic, Pokémon Go lets you use your ...

Jun 14, 2016 - by Melany Maurer, Buzz Points

Five ways to localize your credit union’s marketing strategy

Connecting and engaging with cardholders is no easy task. 71% of Gen Y (18-34 year olds) would rather go to the dentist than listen to what their financial institutions are ...

May 11, 2016 - by Melany Maurer, Buzz Points

3 key ingredients for a strong rewards program

Did you know that 88% of consumers view rewards as a top priority when choosing where to bank1? In fact, nearly two thirds of consumers are willing to increase wallet ...