LA CROSSE, WI (March 20, 2026) |
Marine Credit Union (MCU) has unveiled a new strategic plan, introducing community as a central pillar of our long-term vision. The plan builds upon a year of measurable impact highlighted in our just-released annual report.
MCU strives to be an essential partner in our communities, strengthening our role as a trusted presence in each market we serve. This commitment is reflected through the MCU Foundation, our recognition as a certified Great Place to Work®, our continued investment in facilities, and our deep focus on philanthropy, volunteerism, and financial education.
“For us, community has always been at the heart of our mission, and this is about taking that commitment further,” said Tom Knothe, President and CEO of Marine Credit Union. “Making community a strategic priority means we’re being intentional about how we show up, how we listen, and how we create lasting value for the people and partners we serve.”
The newly released annual report demonstrates how this commitment is already taking shape. In 2025, MCU:
- Hosted 219 community events across our markets
- Delivered 163 financial education sessions to individuals and families
- Contributed $180,000 through the MCU Foundation
- Logged more than 2,000 employee volunteer hours in local communities
These efforts reflect MCU’s ongoing focus on expanding access to financial education, strengthening partnerships with local organizations, and supporting individuals and families on their journey from financial need to a life of ownership.
Looking ahead, MCU’s strategic plan outlines a clear path for deepening that impact through a set of focused initiatives:
- Targeted Community Engagement: Developing tailored strategies in each market to deliver mutual value for MCU and our communities
- Relationship-Driven Insights: Strengthening connections with local leaders to better understand and respond to community needs
- Empowered Volunteerism: Expanding employee involvement through structured programs aligned with MCU’s mission
- Financial Education Ambassadorship: Positioning MCU, the MCU Foundation, and employees as champions of financial literacy and access
- Youth Financial Confidence: Partnering with schools and organizations to equip the next generation with essential financial skills
This integrated approach of aligning strategic priorities with tangible impact reinforces our view that financial institutions play a critical role beyond conducting transactions.
“Credit unions have a unique responsibility and opportunity to serve as catalysts for stronger communities,” Tom added. “This strategy reflects our belief that when we invest in people, relationships, and access, we create outcomes that extend far beyond financial services.”
The annual report and a summary of the strategic plan are available online:
Tom Knothe is available for interviews to discuss Marine Credit Union’s strategic direction, community impact, and the evolving role of credit unions as essential community partners.