3 Questions with SWBC’s Wanita Kaupert

CUInsight's Greg Michlig is joined by Wanita Kaupert, EVP Product Management at SWBC for a quick 3 question interview:

From back office to member experience: The evolution of CPI

Three questions:

1. (0:40) CPI has traditionally been viewed as a reactive, back-office function—how are SWBC and Woop Insurance redefining it as a proactive, member-facing experience?
2. (2:29) How does integrating Woop Insurance’s digital platform change the way credit unions engage members after loan origination?
3. (3:42) Beyond protecting loan portfolios, how are SWBC and Woop Insurance helping credit unions unlock new value—whether through engagement, retention, or revenue opportunities?

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