PITTSFIELD, MA (September 25, 2014) -- Greylock Marketing Group (GMG) received two Gold Marketing awards for creative advertising campaigns at the 2nd Annual New England Financial Marketing Awards (NEMFAs) Gala. GMG is a full-service advertising agency and subsidiary of Greylock Federal Credit Union. The event was held September 24th at the Sheraton Hotel & Conference Center in Framingham, MA.
Marilyn L. Sperling, President of Greylock Federal Credit Union, said, “Once again GMG has shown its marketing expertise and creativity. I congratulate the team for being recognized in our industry for excellence. We at Greylock are very proud of their efforts.”
Greylock won a gold award for a complete marketing campaign and another for branding with the “Anywhere Banking” campaign they created for Greylock Federal Credit Union.
Vice President of Marketing Services for Greylock Marketing Group, Robert Maxwell said, “The ‘Anywhere Banking’ campaign utilized hand-drawn imagery and very fun copy, reminiscent of something you might have seen from Dr. Seuss, to promote the idea that Greylock’s e-services are as easy as ‘child’s play’ to use.”
Maxwell added, “It is always an honor to be recognized, especially by the New England financial marketing community where there is so much great work being done. Winning the NEMFAs is a terrific accomplishment and exemplifies the great teamwork and level of talent we have on board here at the Greylock Marketing Group.”
NEMFAs are the region's oldest and most respected awards for financial marketers. Participants were asked to submit detailed information on their submissions, quantifying results insuring that awards were given for substantive work, promoting important facets of the area's community banking institutions. All judging was done by independent professionals, knowledgeable about bank marketing issues and objectives.
About the New England Financial Marketing Association (NEMFA)
The New England Financial Marketing Association (NEFMA) is a professional association for financial marketing executives from banks and credit unions throughout New England. For more than 40 years, NEFMA has provided opportunities for the personal and professional development of its members through educational meetings and networking opportunities. NEFMA has a diverse membership of approximately 300 New England financial marketing executives from banks, credit unions and financial service companies.
About Greylock Marketing Group
Greylock Marketing Group in Pittsfield is a full-service advertising agency dedicated to helping other credit unions, local businesses and not-for-profit organizations meet their communications and marketing objectives. Greylock Marketing Group consists of Bob Maxwell, John Bissell, Joanne Billow, Tom Buckley and Chris Gregor.
About Greylock
Greylock Membership is open to anyone who lives, works, attends school, worships or regularly conducts business in Berkshire County. Greylock Federal is wholly owned by its more than 70,000 members and offers full-service branches in Pittsfield, Great Barrington, Lee, Adams, North Adams, Williamstown and Lanesborough. More information is available online at www.greylock.org.
Greylock’s family of businesses includes:
- Greylock Insurance Agency with seven locations county-wide, handles commercial and personal lines including auto, homeowner’s, life, disability, long-term care insurance, all forms of bonding, and 24/7 claims service.
- Greylock Investment Group with offices in Pittsfield offers access to a full array of services including financial planning, retirement planning, investment management, mutual funds, annuities and portfolio management.
- Greylock’s Employee Benefits Services offers comprehensive consultation and brokerage services for group medical, dental, life and disability insurance.
Photo courtesy of Greylock Federal Credit Union
Caption: Greylock’s NEFMA Awards for excellence.