PORTLAND, ME (October 7, 2014) — Maine Savings, one of the state’s largest credit unions, has selected Portland-based Broadreach Public Relations as its agency of record. In addition to publicity and profile management, Broadreach will contribute to the credit union’s social media efforts.
“Having worked for both a community bank and a credit union, I appreciate Maine Savings’ passion for meeting the financial needs of the localities they serve,” said Linda Varrell, President and Founder of Broadreach. “By embracing modernization, and supporting local causes and events, Maine Savings is a strong asset for Eastern Maine. In addition, the recent purchase of property in South Portland shows their commitment to serving communities throughout the state. We are thrilled to be working with Maine Savings and helping to build awareness for their growing business.” A 25-year banking veteran, Varrell’s strong financial services background will be an asset to the credit union going forward.
Broadreach Public Relations is an award-winning communications firm serving clients in New England and New York across a variety of industries, including health care, professional and financial services, tourism, retail, and manufacturing, as well as nonprofit organizations.
“We’ve enjoyed working with the team at Broadreach PR since beginning our partnership in April,” said Kirk Duke, VP of Marketing at Maine Savings. “They are known for enhancing the visibility of the organizations they work with, and we have a lot of great initiatives we want the world to see.”
About Maine Savings
Maine Savings is a growing modern financial institution offering members a full range of financial services. With more than 26,000 members and nearly $300,000,000 in assets, Maine Savings is among Maine’s largest credit unions. With 10 branches, nearly 100 employees, and state-of-the-art technology, Maine Savings is committed to providing its members in-person service and modern conveniences. Founded in 1961 by employees of the Bangor and Aroostook Railroad Company, Maine Savings continues to serve its membership as a federally insured not-for-profit credit union. www.mainesavings.com
About Broadreach Public Relations
Broadreach Public Relations, located on Portland, Maine’s historic waterfront, provides high-level strategic communications, public affairs and marketing services to some of New England’s most highly regarded firms and organizations. The Broadreach team takes pride in helping clients build their credibility, raise their profile and expand their reach. Learn more at www.broadreachpr.com