Canvas Credit Union is introducing a new 100% Home mortgage to Coloradoans, and in a bold move, used broadcast air time during the Super Bowl LIII on Sunday to get the word out.
“The response has been incredible,” said Chad Shane, Chief Lending Officer at Canvas Credit Union. “In one evening we’ve let millions know about our new 100% Home mortgage, a product we introduced earlier this year to help Coloradoans afford their own home. The only thing that would have made this more spectacular is if we were cheering the Broncos on Sunday as well!”
According to Canvas Credit Union, their website traffic increased 29% within a 24-hour period after their ads appeared during the Super Bowl on Sunday. And, the credit union has had more than 10 times the daily number of new mortgage applications started online.
“It’s a tremendous opportunity to ensure Colorado knows that Canvas can help them own their own home with our amazing 100% Home mortgage,” said Tansley Stearns, Chief People & Strategy Officer. “Our members are our priority and this was a rare opportunity to extend our reach and help even more Coloradoans Afford Life.”