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Best Innovation Group creates comprehensive data strategy for Heritage Credit Union

Creating a better member experience through better use of data

Best Innovation Group (BIG), Inc, an innovation catalyst and strategic consulting partner focused on strengthening and growing credit unions, is pleased to announce the completion of its data analytics strategy engagement with Heartland Credit Union.

Heartland Credit Union (HCU), based in Hutchinson, Kansas turned to BIG’s consulting division to help them create a program and roadmap to meet their strategic goals, because they recognize that a robust data analytics transformation requires alignment of leadership, technology and culture.

“BIG’s consulting team is committed to helping credit unions invest in the data strategies and analytics they need to dominate in their local markets,” said Kirk Kordeleski, managing partner at BIG. “We believe having a long-term strategy and a step-by-step plan for using data is key to growth in membership, loans and other critical areas of credit union operations. We’re very pleased to be working with Heartland Credit Union.”

“Utilizing data to provide the best member service possible is a strategic initiative at Heartland Credit Union,” says Joel Andrew, HCU’s Chief Financial Officer. “Our partnership with Best Innovation Group is helping us develop a strong business intelligence strategy that better leverages our data with better insight and efficiency, ultimately leading to increased value for our credit union members.”

“BIG believes that data is fundamental to every financial institution’s digital future” explains John Best, CEO at BIG. “That is why we provide independent and comprehensive analysis of the credit union’s data strategy and resources. BIG’s assessment of the credit union’s current position includes technology capabilities, enterprise infrastructure, culture, and operations.” The result is the creation of a plan, a roadmap, and a budget to guide the credit union through the achievement of their strategic objectives.

John Best

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