BAI, a nonprofit independent organization that delivers the financial services industry’s most actionable insights, announced its Market Share Analysis research program. The new program, which is an addition to BAI’s suite of Consumer and Business Benchmarking programs, enables financial services leaders to obtain a precise view and understanding of their organization’s market share in key markets relative to peer organizations.
Competition for deposits has heightened as rates continue to rise and deposit balance growth has slowed. The BAI Market Share Analysis program helps industry leaders understand the key underlying drivers of market share by utilizing account-level data to measure productivity and market opportunity on a national, regional and zip code level. Some of the key market share drivers measured in the program include number of branches in the market (branch share), average deposit balances by market, number of households per location and average household deposit balance. These insights will help leaders identify markets where their organization outperforms their peers, and where there are opportunities to gain additional share.
“As the battle for deposits continues, financial services leaders need precise information to understand how their organization is performing in each of their markets in order to best make strategic decisions about products and presence,” said Karl Dahlgren, managing director of BAI. “The BAI Market Share Analysis program is designed to provide a competitive advantage to leaders by analyzing key data and providing insights into the challenges and opportunities of deposit growth and customer acquisition, market by market.”
BAI Market Share Analysis is available to financial services organizations participating in BAI Consumer or Business Benchmarking programs. For more information, visit https://info.bai.org/_Res-Market-Share.html.
