More credit unions are seeking to offer innovative real estate resources to members to help make the home-buying process seamless and homeownership more affordable, including four new credit unions that are now offering CU Realty Services’ HomeAdvantage® program, a turnkey real estate marketing platform successfully utilized by more than 100 credit unions nationwide.
CU Realty Services, the largest real estate Credit Union Service Organization (CUSO) in the United States, signed on 18 new credit unions in 2018. These four are the first in 2019 to launch their program:
- Silver State Schools Credit Union (Las Vegas, NV) – 53,000 members, $774M in assets
- Chartway Federal Credit Union (Virginia Beach, VA) – 184,000 members, $2B in assets
- iQ Credit Union (Vancouver, WA) – 81,000 members, $1.4B in assets
- Police and Fire Federal Credit Union (Philadelphia, PA) – 298,000 members, $5.23B assets
Silver State Schools Credit Union launched its program in April 2019 and became the first credit union in the state of Nevada to implement HomeAdvantage. All four credit unions now have the opportunity to attract more home buyer leads into their pipeline and nurture them into closings by using the turnkey marketing platform.
“When credit unions are seeking a solution to reach more home buyers, HomeAdvantage offers unparalleled value and benefits,” said Mike Corn, president and CEO of CU Realty Services. “Our technology platform empowers credit unions to attract and engage more potential home buyers throughout the purchase journey, which helps unlock more opportunities to close more purchase loans. It can be a game-changer for both the member and the credit union!”