ACH Alert, an award-winning provider of electronic payments fraud prevention technology for financial institutions of all sizes, announced the addition of George Leto as Channel Sales Manager to support increased sales within its existing channel partner division, which has seen significant growth due to rising demand for its payments fraud solutions.
Over the last two years, more than half of ACH Alert’s new business has been acquired through its channel partners, demonstrating the strong demand for the company’s solutions as well as prompting the need for additional leadership to support this growing division. In Leto’s new role, he will drive continued growth, reach competitive markets within the financial industry, and extend the reach of ACH Alert’s solutions.
Leto has more than 20 years of experience building trust, delivering value and developing long-term relationships with financial institutions and third-party partners with the financial technology space. He has proven success in capturing new business and increasing revenue performance within an existing client base. Leto also has an exceptional record for driving sales growth and market share in highly competitive markets.
“ACH Alert understands the importance of offering financial institutions a superior platform to help prevent fraud and increase corporate and consumer confidence in electronic payments,” said Leto. “I am thrilled to be part of a team that is devoted to delivering solutions that help community financial institutions enhance the capabilities of their digital banking offerings with actionable fraud prevention tools.”
“George has extensive experience maintaining and building strategic partnerships, through excellent service and positive experiences,” said Deborah Peace, AAP, chief executive officer of ACH Alert. “He truly believes in ACH Alert’s mission to offer financial institutions fraud prevention solutions that empower account holders by allowing them to take action and protect themselves against suspicious activity. As we continue to grow, we plan to use this momentum to protect a greater number of financial institutions and their account holders from payments fraud, as well as the frustration and financial loss associated with it.”