Following a nationwide search, Pennsylvania’s largest credit union, PSECU, will welcome Homer Renteria as its new Assistant Vice President of Marketing and Communications on November 12. Renteria brings with him more than 20 years of marketing experience, a large majority of which was spent in the banking and financial services fields.
“We’re excited to welcome Homer Renteria to our team at PSECU,” said Barb Bowker, PSECU Vice President of Marketing and Membership Development. “Homer’s background and skillset, particularly his strong track record with digital marketing and in developing and launching new, innovative products and services, will be of great benefit to our efforts to serve as our members’ trusted financial partner.”
In his new role, Renteria will be responsible for the planning, development, and execution of PSECU’s marketing and communications strategies, collaborating with others throughout the organization to develop a marketing plan that aligns with the credit union’s priorities, goals, and objectives. He will also coach, develop, and train team members and direct reports to deliver best-in-class creative and marketing strategies that provide a seamless member experience.
Renteria most recently served as Senior Vice President of Marketing and Product Development for WestStar Bank, a $1.9 billion community bank headquartered in El Paso, Texas. In this role, he orchestrated the development of the institution’s three-year strategic plan and facilitated its execution by serving as Chair of the organization’s Project Management Office. Renteria also had direct responsibility for all marketing and product development strategy components, including mobile and website oversight, digital marketing initiative creation, and online banking tool enhancement. His past experience in digital marketing includes service as Assistant Vice President of Marketing for a mortgage loan originator heavily focused on online loan production, and as an entrepreneur, having managed his own manufacturing and sales business that generated 100% of its sales online.
Renteria earned his Bachelor of Business Administration, Marketing, from St. Mary’s University in San Antonio, Texas.
“There is a strong connection and natural fit between my experience leading financial institutions’ digital marketing strategy and PSECU’s digital-first model,” Renteria said. “I look forward to leveraging that background while building on the credit union’s already renowned and well-established practices to serve the wants and needs of its membership across Pennsylvania and beyond.”
Active in the community, Renteria served as Chair of the El Paso Hispanic Chamber of Commerce Foundation (2013-2018) and is a current board member for GiGi’s Playhouse El Paso, a Down Syndrome achievement center.
“As Homer is new to our area, on behalf of the PSECU community – our board, staff, and valued members – I’d also like to welcome him to his new Pennsylvania home,” added Bowker. “Homer, we’re glad to have you here.”
Homer Renteria will join PSECU as its new Assistant Vice President of Marketing and Communications on November 12, 2019.