Eltropy, a text messaging-based platform that enables credit unions to communicate with members via text, announces that UNIFY Financial Credit Union is adopting its leading solution. UNIFY’s collections team is using Eltropy to send text messages in order to improve response rates and enhance member service.
Challenge
UNIFY’s collection team was experiencing low response rates due to limited options available to communicate with members.
“The call pick-up rate for collections is abysmal,” said Ashish Garg, co-founder and CEO at Eltropy. “When UNIFY came to us they specifically wanted to use Eltropy for collections, which has been proven to drastically improve the collections process by helping credit unions engage with members on the platform they prefer – texting.”
“We decided to partner with Eltropy primarily due to their easy-to-navigate product and personalized service,” said Hugo Silva, vice president and controller at UNIFY. “With Eltropy, we can now send standard and controlled text messages that have resulted in a significant increase in response rates and enhanced our member experience.”
Legal Edge
UNIFY’s extensive legal review lasted several weeks before the credit union selected Eltropy as the winning solution.
“They had one of the most thorough legal reviews to check on compliance around text messaging,” said Garg. “We enabled their legal and compliance teams to work very closely with our legal and compliance team in order to win UNIFY’s business.”
Training
UNIFY was not only impressed with Eltropy’s product, but also reported an easy transition. The team was up and running with Eltropy in November 2019 – within weeks of signing the contract.
“We were very happy with the seamless integration and excellent training they provided our team,” said Silva.