Eltropy, a text messaging-based platform that enables credit unions to communicate with members via text, announces that Seattle-based Verity Credit Union is adopting its leading solution. Verity will use Eltropy to roll out member texting capability to a variety of individual departments to fill specific needs.
Verity’s chief marketing officer Heidi Wesley-Cleveland explained, “For Marketing, this may be the capability to text loan promotion information to members who have opted in to receive marketing messages. For our Call Center, this may mean texting back a member that has requested this as a call back method. For Lending, this might mean providing a means for a member to text us their paystub as proof of income verification, so that we can more efficiently fund their loan.”
Closing the Deal
Winning Verity’s business required Eltropy to clearly demonstrate how the text messaging solution could be used across multiple departments within the credit union.
Eltropy’s CEO and co-founder Ashish Garg said, “We had to show Verity Credit Union that we could seamlessly integrate into their existing IT systems to provide an intuitive two-way messaging platform that both employees and members would quickly adopt. They wanted to use Eltropy for a wide array of purposes so it was a must to provide a diverse set of use cases.”
“We chose Eltropy because of the capability of integration and a variety of the features it offers, including two-way texting ability with notification and ability to respond through email, the ability to send links and documents for members to sign via e-signature, the one-to-one and one-to-many text messaging option for payment reminders, and the ability to track response times and actions related to the messages,” said Wesley-Cleveland.
Looking Forward
Verity looks forward to completing its implementation and training with Eltropy in 2020 as well as fleshing out all possible use cases specific to the credit union.