Mississippi Federal Credit Union opened their doors in 1958 to humbly serve the financial needs of the community. Generous services and friendly staff quickly helped them grow. Over 60 years later, they’re joining with BloomCU, an award-winning design agency, to get a new credit union website design that reflects those ideas of service, humility, and generosity.
Whether in personal finance or business services, MSFCU puts members first and projects a down-to-earth, friendly tone. The new website will show that same kind of member-first generosity through a crisp design that privileges navigation and clear information.
Derik Krauss, Cofounder of BloomCU, said that the new website would reflect a certain generosity. “We’re inspired by the kind of generosity and service that [MSFCU] displays. We know that we can craft a digital experience which conveys that in a fresh way.”
The new BloomCU credit union website design will simplify the online experience of MSFCU. Users will be greeted with intuitive navigation and an easy layout. By trimming down on design and writing, MSFCU will have a focused, service-oriented brand that reflects the same personal interactions that members have come to expect.
On the new site, generosity will look like intuitive pages, menus, and writing. Instead of gimmicks and an overload of content, MSFCU and BloomCU are putting together a site that is beautiful in its simplicity. If you have great products, sometimes you just need to have the website get out of the way so that the members can connect to what you’re doing.