When the clocks change this Sunday for Daylight Saving Time, it means one less hour of sleep for most people. Wescom Credit Union is helping make the morning run a little smoother as part of its seventh annual #WescomKindness Daylight Saving Time event, by picking up the tab for lucky guests at 22 The Coffee Bean & Tea Leaf® locations across Los Angeles, Orange, Ventura, Riverside, and San Bernardino counties on Sunday, March 14.
“Wescom has become known for acts of #WescomKindness and we’re thrilled to be making an impact on the communities we serve, especially at a time when we could all use a little pick-me-up,” said Tamar Atamian, Vice President Marketing, Wescom Credit Union. “It truly brings us joy to surprise local residents with free coffee at The Coffee Bean & Tea Leaf® locations. Wescom is proud to serve the communities of Southern California as a premier banking partner for more than 85 years.”
Participating The Coffee Bean & Tea Leaf® locations are available online at wescom.org/cbtl. Guest purchases will be paid by Wescom, up to $15 per transaction, beginning the moment doors open in the morning until $2,000-worth of bills are paid for at each of the 22 designated locations.
“We’re pleased that Wescom Credit Union has chosen to surprise and delight our guests again this year,” said Christy Smith, director of marketing, The Coffee Bean & Tea Leaf® brand. “We are inspired by sharing goodness in our communities and these #WescomKindness events are a perfect way to foster that sense of community in our cafes.”
For more than 85 years, Wescom has been dedicated to improving the financial lives of Southern Californians and has a long tradition of showing #WescomKindness to residents of its community. Past events have included beverage giveaways at The Coffee Bean & Tea Leaf® locations for World Kindness Day, and surprising local families with free Christmas trees around the holidays. Additionally, last year their #WescomKindness efforts focused heavily on supporting those impacted by COVID-19 by donating meals to healthcare workers, providing needed funds to Southern California area food banks, supporting teachers, students and their families through tutoring scholarships, and funding school supplies to address educational and financial challenges presented by distance learning.