Ideal Credit Union has announced the promotion of Jane Hennen to Vice President of Marketing. Hennen joined the Ideal team in 2010 as a Database Marketing Specialist, and was quickly promoted to Director of Marketing in September of 2012. Hennen holds a Bachelor’s degree in Marketing/Communications from the University Of Minnesota-Duluth and has now worked in the Financial Services Industry for over 32 years. Prior to her promotion, she served as AVP of Marketing.
In her new position, Hennen will be responsible for the development, implementation, and management of the credit union’s marketing operations and strategic roadmap. A key objective of this role will be the continued growth of personalized digital engagement to deliver a higher level of convenience to members and prospects. As part of this objective, she will also oversee the Business Intelligence and Reporting area of the credit union. Hennen will collaborate with internal teams to enhance user experience and deliver measurable business results.
“Jane is a valued part of our management team and will excel in this new position,” said Ideal CU President/CEO Brian Sherrick. “She is very passionate about branding, advertising and marketing. She loves leveraging data and analytics to drive decisions and measure performance.”
In 2020, Hennen and her team won the Minnesota Credit Union Network’s 2019 Best Video Award for their Business Member Spotlight series. MnCUN’s Marketing Awards recognize Minnesota credit unions for outstanding efforts in the areas of branding, community impact and outreach, digital advertising, video, and complete marketing campaigns.
Hennen is also a strong proponent of corporate social responsibility and ensuring that the credit union’s success is shared with the communities it serves. Under her management, Ideal Credit Union’s Marketing Department won MnCUN‘s Dora Maxwell Social Responsibility Community Service Award in 2017 and the Woodbury Chamber of Commerce Nonprofit of the Year Award in 2016. Both awards recognized the credit union’s efforts to improve the wellbeing of the communities they serve and its charitable giving to various causes year-round.
Jane Hennen, Ideal CU VP of Marketing.