Columbia, South Carolina (January 8, 2024) |
Tru Treasury, a forefront provider of treasury management solutions, and Innovative Business Solutions (IBS), a credit union-owned CUSO providing premier support for business lending and growth strategies, are thrilled to unveil a strategic partnership aimed at equipping credit unions with a holistic suite of integrated commercial capabilities. This collaboration is designed to empower credit unions to compete effectively and offer leading financial solutions to businesses of all sizes and complexities within their field of membership, a realm previously dominated by larger banks.
John Ballantyne, CEO of Tru Treasury, expressed his excitement about the partnership, stating, "This collaboration signifies an important milestone for our organizations and the credit union movement. By synergizing our collective strengths and expertise, we are rewriting the narrative and revolutionizing the landscape of financial services for credit unions. Together, we will deliver a robust suite of solutions that empower credit unions to excel in meeting the diverse needs of their Commercial Members."
Mark Cox, CEO of Innovative Business Solutions, echoed these sentiments, saying, "IBS is steadfast in its commitment to driving innovation and success within the credit union industry. Our partnership with Tru Treasury seamlessly aligns with our mission. By harnessing our collective talents, we aim to provide credit unions with unparalleled tools and capabilities to elevate their offerings and secure a competitive edge in the market while growing membership and driving revenue growth."
The collaboration between Tru Treasury and IBS will amalgamate Tru Treasury's expertise in treasury management with IBS's proficiency in commercial lending and business strategies. Credit unions will reap the benefits of a comprehensive suite of services, enabling them to optimize lending processes, enhance treasury management capabilities, and ultimately attract and retain Commercial Members.
As credit unions navigate the challenges of today's dynamic financial landscape, the Tru Treasury and IBS partnership emerges as a strategic response, empowering these institutions with the tools and talent necessary to thrive and succeed.