The latest from Alicia Disantis

Mar 22, 2024 - by Alicia Disantis, 38th & Kip Studio

How to write marketing messages that members remember

The average American’s attention span is now 47 seconds. We unlock our phones on average 144 times per day. 95% of Americans ages 18 to 40 browse multiple screens ...

Sep 28, 2023 - by Alicia Disantis, 38th & Kip Studio

Put an end to shoddy stock photography: Here’s how

Your credit union’s choice in stock photography may seem like a minor part of your overall marketing and design strategy, but it can have a massive impact on your ...

Mar 28, 2023 - by Alicia Disantis, 38th & Kip Studio

Is your website doing all the wrong things?

Your credit union’s website continues to be one of your most impactful business tools, acting as a solid rock as trends fade in and out. And yet, marketing plans ...

Feb 25, 2022 - by Alicia Disantis, Aux

The agony and ecstasy of memes

A picture is worth a thousand words, but a meme is worth a thousand pictures. Hi, it’s Alicia, Certified Millennial™, here to tell you about the importance of memes ...

Oct 7, 2021 - by Alicia Disantis, Aux

What I learned at Brandweek 2021

From Gen Z values to marketing funnels, from Zillow to Red Bull, a wide spectrum of topics and companies were featured in five days of non-stop seminars at this year’...

Aug 20, 2021 - by Alicia Disantis, Aux

Are FIs embracing the 2021 Pantone Color of the Year?

I remember the day when the Pantone Color Institute announced their annual color of the year selection for 2021. It was early December 2020, and things were not going…great. ...