The latest from Amanda Thomas

- by Amanda Thomas, TwoScore

Remember your WHY when strategic planning

As many credit union executives and volunteers congregate around board tables this fall for their all-important strategic planning meetings, I wanted to share some brain food from one of my ...

- by Amanda Thomas, TwoScore

Succeeding in a changing market

If you are anything like me, you love lists like Top 10 and others because they are easily digestible and great for immediate takeaways.  During a recent conference keynote, I ...

- by Amanda Thomas, TwoScore

Five lies credit unions tell themselves

Being a credit union is hard.  There is no arguing with that. Regulatory pressures, attracting and retaining talent, slim margins, market saturation…there are a lot of things making our ...

- by Amanda Thomas, TwoScore

A story about good marketing

People LOVE stories. We crave stories. Without them, we wouldn’t have movies or music. I can’t remember any conference I’ve been to where the keynote speaker didn’...

- by Amanda Thomas, TwoScore

The champagne lovers guide to marketing

Because of a discount wine app a friend told me about recently, I am used to trying a varied array of less expensive champagnes and sparkling wines.  So, when I ...

- by Amanda Thomas, TwoScore

The blockbuster movie in your credit union

Humans love stories.  Without stories, we wouldn’t have movies or music or art. Credit union executives ask me all the time “how do I make my marketing successful?”  One ...