The latest from Amanda McMeans

- by Amanda McMeans, TwoScore

Embrace your inner scrappiness

One of the things I love most about credit unions is that they are agile, even scrappy.  Credit unions often see their size as a disadvantage, but I think there ...

- by Amanda McMeans, TwoScore

How to avoid marketing #fails

Here’s a tale of two credit unions.  Both are of equal size, with equal ROA, and equal lending/membership trends.  They have similar fields of membership in similar communities.   ...

- by Amanda McMeans, TwoScore

What’s your attitude size?

I love credit unions because we often have our own “special lingo” talking about our services and our members.  A standard for categorizing in almost every way is asset size, ...

- by Amanda McMeans, TwoScore

Stop budget shaming your credit union

One of the most popular questions I am asked as a marketing consultant is “how much should we have in our marketing budget?”  The “formulas” and rules of thumb for ...

- by Amanda McMeans, TwoScore

Credit unions have “The Right Stuff”

Hi, my name is Amanda, and I have been a die-hard New Kids on the Block fan since 1986.  Their time in the spotlight lasted until 1994 when their stardom ...