The latest from Amanda Thomas

- by Amanda Thomas, TwoScore

Brain food for your 2020 marketing plan

“Marketing is changing” is a common phrase these days. With each new technology, social networking app, and payment platform, the ways we connect with current and potential members changes rapidly. ...

- by Amanda Thomas, TwoScore

The most important quarter of 2019 is here

October is just around the quarter, and that means the beginning of the much-anticipated fourth quarter with the holiday season, vacation days and less crazy meeting schedules.   I would argue ...

- by Amanda Thomas, TwoScore

Remember your WHY when strategic planning

As many credit union executives and volunteers congregate around board tables this fall for their all-important strategic planning meetings, I wanted to share some brain food from one of my ...

- by Amanda Thomas, TwoScore

Succeeding in a changing market

If you are anything like me, you love lists like Top 10 and others because they are easily digestible and great for immediate takeaways.  During a recent conference keynote, I ...

- by Amanda Thomas, TwoScore

Five lies credit unions tell themselves

Being a credit union is hard.  There is no arguing with that. Regulatory pressures, attracting and retaining talent, slim margins, market saturation…there are a lot of things making our ...

- by Amanda Thomas, TwoScore

A story about good marketing

People LOVE stories. We crave stories. Without them, we wouldn’t have movies or music. I can’t remember any conference I’ve been to where the keynote speaker didn’...