The latest from Amanda Thomas

- by Amanda Thomas, TwoScore

Five lies credit unions tell themselves

Being a credit union is hard.  There is no arguing with that. Regulatory pressures, attracting and retaining talent, slim margins, market saturation…there are a lot of things making our ...

- by Amanda Thomas, TwoScore

A story about good marketing

People LOVE stories. We crave stories. Without them, we wouldn’t have movies or music. I can’t remember any conference I’ve been to where the keynote speaker didn’...

- by Amanda Thomas, TwoScore

The champagne lovers guide to marketing

Because of a discount wine app a friend told me about recently, I am used to trying a varied array of less expensive champagnes and sparkling wines.  So, when I ...

- by Amanda Thomas, TwoScore

The blockbuster movie in your credit union

Humans love stories.  Without stories, we wouldn’t have movies or music or art. Credit union executives ask me all the time “how do I make my marketing successful?”  One ...

- by Amanda Thomas, TwoScore

The secret to great marketing

Hi, my name is Amanda and I am a credit union junkie.  “Hi, Amanda!” I believe that credit unions have the best brand story and the best value proposition of ...

- by Amanda Thomas, TwoScore

Is your marketing plan missing this one element?

Marketing plans are, in many cases, an annually-recycled calendar that gets updated with new dates for newsletters, print ads, loan campaigns, etc.  A marketing plan, if done properly, is the ...

- by Amanda Thomas, TwoScore

Strategic planning DOs and DON’Ts

Now that we are well into the third quarter already, many credit unions are in strategic planning mode for 2019.  As you begin your credit union’s strategic planning process, ...